Siegel has worked as a marketing and innovation professional for more than 35 years, specializing in a variety of consumer goods as well as food and beverage products. He has conducted business for a worldwide customer base and is the author of three marketing books, including “Innovation – Myths and Mythstakes” (Paramount Publishing, US & MacMillan, India & Southeast Asia). For more information or to register for the Webinar, click HERE.
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