JACKSONVILLE, Fla. – Firehouse Subs has launched its "Round Up" program, allowing patrons an opportunity to "round up" their bill to the nearest dollar in participating locations, benefiting first responders and survivors of recent tornado devastation in the Southeast. Donations benefit the Firehouse Subs Public Safety Foundation disaster relief fund. Any public safety entity in states affected may be eligible for assistance.

"Our local heroes need to be prepared at a moment's notice to protect and save lives," said Robin Peters, executive director of Firehouse Subs Public Safety Foundation. "Firehouse Subs Public Safety Foundation, with the support of our restaurants, is dedicated to equipping, educating and funding first responders."

Firehouse Subs team members, led by CEO Don Fox, are currently stationed in the severely impacted Alabama region, providing more than 13,000 subs to first responders and survivors.

In 2005 Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment and educational opportunities to first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given more than $2 million to hometown heroes, impacting 200 communities. Each restaurant recycles leftover, five-gallon pickle buckets and sells them to customers for $2. Donation canisters on register counters explain the non-profit's mission and collect spare change.

Founded in Jacksonville, Fla., by former firefighting brothers Chris and Robin Sorensen, Firehouse Subs is a 427-unit fast casual restaurant chain.

Anyone unable to visit a participating Firehouse Subs location but is interested in donating to the relief efforts, can make online contributions atwww.firehousesubs.com/disaster-relief.