Spanish-speaking Hispanics are more likely to depend on restaurants for morning meals and snacks than English-speaking Hispanics and non-Hispanics, according to a study NPD conducted to determine the differences in restaurant usage between English-speaking and Spanish-speaking Hispanics. Of the restaurant visits made by Spanish-speaking Hispanics, 31% occur at the morning meal and 22 percent take place during the afternoon or evening snack daypart.
Regarding both non-Hispanics and English-speaking Hispanics, 18% of visits occur at the morning meal and 15 percent take place during the afternoon or evening snack time.
Hispanics are much more likely to have children with them than non-Hispanics when visiting restaurants. More than half of restaurant visits from Spanish-dominant Hispanics and one-third of visits from English-speaking Hispanics include parties with children, NPD finds. In contrast, only 29% of visits by non-Hispanics include parties with children.
“According to the Pew Research Center, 40 percent of Hispanics are most comfortable speaking Spanish, and our study finds that Spanish-speaking Hispanics use restaurants differently than English-speaking Hispanics,” said Bonnie Riggs, restaurant industry analyst at NPD. “These are important considerations when marketing to Hispanics. The messaging and communications need to be relevant to each group.”