"The signing of these agreements is a true testament to the strength of the Firehouse Subs brand and its growing popularity," said Don Fox, CEO. "As we continue to expand our footprint, we look forward to bringing customers the high-level of service and quality food that has become synonymous with Firehouse Subs."
The Area Representative agreements support Firehouse Subs' growth from 30 restaurants in 2000 to its 416 current locations. The company’s goal is to open 2,000 locations by 2020.
Area Representatives' responsibilities include selling franchises and providing the overall marketing and operational support to the franchisees, who oversee their own day-to-day operations. Additional responsibilities include increasing market share, maintaining revenue and developing management teams. This entrepreneurial model provides a caliber of support and a continuity of relationships that best serves Firehouse Subs' growth strategy.
Founded in Jacksonville, Fla. by former firemen who are brothers, Chris Sorensen and Robin Sorensen, Firehouse is a 416-unit fast-casual restaurant chain.