JACKSONVILLE, Fla. – Officials with the BUBBA burger brand announced plans to open a chain of Original BUBBA burger Grill restaurants.

This fast-casual restaurants will feature a menu based on the BUBBA burger, including its Original, Sweet Onion, Jalapeño, Reduced Fat, Mini BUBBA Bites, All Natural and Certified Angus Beef, as well as the new All Natural Turkey BUBBA burger.

“This will make BUBBA burger Grill ideally positioned for success and growth in the premium burger segment of the restaurant industry,” said Billy Morris, president and CEO. "Our BUBBA fans have been asking us for years to open restaurants where they could get their BUBBAs on-the-go when they were away from home.”

Following the chain's initial four units currently under development in Jacksonville, Fla., the company plans to expand across the country through traditional restaurant locations as well as food courts, airport locations, college campuses and sporting venues.