QUINCY, Mass. – The Stop & Shop Supermarket Company LLC is debuting a new store in Chelmsford, Mass., featuring more selections and features. Replacing the former location in Chelmsford, the new, 72,000-sq.-ft. store will be the first of its kind for Stop & Shop. The store's format and offerings were designed to better meet the needs of customers in Chelmsford.

"We are constantly seeking ways to improve the customer's overall shopping experience each time we open a Stop & Shop store," said Mark McGowan, president, Stop & Shop New England Division. "This new Chelmsford Stop & Shop is a leader when it comes to providing the breadth of selection and options for our customers. Our aim is to not only help simplify their shopping experience – allowing customers to shop the way they prefer to shop – but make it truly enjoyable as well."

The store offers an expanded assortment of products throughout each department. The prepared foods section and full-service deli department will feature fresh fried and rotisserie chicken, a full salad bar, more than 250 varieties of world-class cheeses, a sushi bar, hot soup, sandwiches and more. The full-service meat and seafood departments will offer only USDA Choice or higher meat, Certified Angus Beef, Nature's Promise Organic meats, free-range all natural beef and Choice Catch sustainability seafood.

The Nature's Promise Marketplace will provide a wide variety of 650 natural and organic products; the store overall will offer more than 4,500 natural items. The store will also offer approximately 4,000 Stop & Shop's Own Brands products

Stop & Shop's latest technological innovations will be available, including SCAN IT! Mobile. A first-of-its-kind grocery mobile app, SCAN IT! Mobile allows customers to use their personal mobile device to shop, scan and tally their groceries while they shop. The app is available to iPhone 3GS, 4G, 4S, and many Android users.

The store will have six CHECK IT! self checkout lanes, 60 SCAN IT! hand-held devices to allow customers to scan and bag groceries while they shop and two ORDER IT! deli kiosks where shoppers may pre-order deli items.

The Stop & Shop Supermarket Company LLC employs approximately 62,000 associates and operates nearly 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York and New Jersey.