MADISON, WIS. — Jordan R. Uttal, 94, a founder and past-president of the International Dairy-Deli-Bakery Association (I.D.D.B.A.), died Nov. 15 at Presbyterian Hospital, Dallas. He was born July 30, 1915 in New York City.

Mr. Uttal had a 50-year career as a respected leader in the cheese industry, retiring in 1980 from the Purity Cheese Division of Anderson Clayton/Kraft Foods. His leadership was recognized with numerous awards. He served as president of the International Cheese and Deli Association (now the I.D.D.B.A.) 1970-71, was a founder and president of the American Blue Cheese Association and a director of the National Cheese Institute.