W.W.P.P. plans to process and market premium meat products, including the Pat Boone All-American Meats line. A licensing agreement with singer, songwriter, actor, TV and radio personality Pat Boone grants W.W.P.P. license to use the entertainer’s name and likeness to market the meat line as well as other products, including cookbooks.
Pat Boone All-American Meats is scheduled to launch in November of this year with a line of aged, hand-trimmed steak supplied supported by a network of U.S. cattle ranchers.
According to A.M.H.C., consumers purchasing the meat products will be given the option to direct a portion of the proceeds to charitable causes.
"This project represents an extraordinary project, unlike any I've ever been involved in.” said J.W. Roth, A.M.H.C.’s co-chairman.
"We're committed to making sure that Pat Boone All-American Meats is the kind of company you can believe in – the kind of company you can trust to deliver on its promises." Mr. Boone said.