NEENAH, WIS. — Amcor recently provided an update on a new packaging development, which will be used for turkey breast packaging at Butterball LLC.

The new Perflex shrink bag design features a built-in handle, reducing packaging material and improving efficiency.

Amcor explained how traditional turkey packaging uses a net around the product to create a strong carrying handle. By removing the material, the company brings together a more convenient and sustainable package.

According to Amcor, compared to the netted turkey breast bag, the Amcor Perflex handle bag features a 22% reduction in carbon footprint, 23% reduction in non-renewable primary energy demand and 22% reduction in water consumption.

“Our ability to deliver the actual production specifications in prototype quantities allowed Butterball to gain authentic consumer feedback at each stage of the design,” said Greta Shimon, marketing manager at Amcor.

The Catalyst team at Amcor collaborated with Butterball on the design and development of a new package for a boneless turkey breast roast.

Catalyst developed physical prototype iterations to evaluate functionality, strength, and consumer preference.

“We were pleased that Amcor’s solution was compatible with our existing packaging equipment so we could efficiently make the change,” said Valerie Saint Sing, senior brand manager for Butterball. “Consumers are constantly seeking protein options that are nutritious and easy to prepare. Our boneless turkey breast roast is the perfect solution for a delicious, convenient meal. This sleek new packaging will certainly make it stand out on the shelf.”