MERRIAM, KAN. — With renewed attention to pork’s versatility and appeal through the National Pork Board’s (NPB) nationwide campaign “Taste What Pork Can Do,” Prairie Fresh — a Seaboard Foods brand — launched its own campaign, highlighting that not all pork is created equal. The new campaign, “Now That’s Pork.” seeks to position the brand as the standard for quality and taste.

Capitalizing on NPB’s efforts to grow US consumers’ demand of pork, Prairie Fresh is emphasizing the consistent quality and the integrity of sourcing of its pork.

“We saw an opportunity to take that national momentum and make it personal for consumers,” said Ozlem Worpel, vice president of marketing and innovation at Seaboard Foods. “By spotlighting the quality and care behind Prairie Fresh pork, we’re inviting people to rethink what pork can bring to the table — not just occasionally, but every day.”

“Now That’s Pork.” targets consumers desiring standout experiences in the kitchen but who often don’t see meaningful differences between pork brands in the meat case.

Through a fully integrated marketing effort that includes connected TV and digital ads, influencer social media content, in-store signage and promotional partnerships across retail and foodservice, Prairie Fresh hopes to change its target consumers’ perceptions.

Where Prairie Fresh sets itself apart from other brands is the Prairie Fresh Way, which is based on Seaboard’s vertically integrated business structure. This model ensures consistency, quality and taste in every bite, Prairie Fresh said.

According to the 2025 Power of Meat report, 72% of consumers frequently or sometimes purchase value-added meat and poultry products, underscoring a growing demand for high-quality, ready-to-cook proteins that feel fresh, intentional and easy to use.

As part of Prairie Fresh’s campaign, the company is continuing to innovate to meet consumers’ growing desire for value-added products.

Recent additions to the Prairie Fresh portfolio include ground pork/sausage in a variety of flavors, Prairie Fresh’s Hatch Chile Tenderloin and more new items launching later this month.