MINONG, WIS. — Jack Link’s, a leading meat snack company, featured its latest initiative to celebrate National Jerky Day on June 12.

For 2025, the company plans to use the tagline and theme of “Christmas for Carnivores” by highlighting the favorite protein for meat lovers while promoting four decades of Jack Link’s.

“We are excited to celebrate National Jerky Day as we mark our 40th anniversary,” said Troy Link, chief executive officer of Jack Link’s. “We created the protein meat snacks category and remain the number one brand in this space today. Consumers’ awareness of the importance of protein is growing rapidly, and we’re proud to be a family-owned company that continues to innovate with our customers. At Jack Link’s, we take immense pride in our heritage, leadership and investment in the growth of our category.”

Before National Jerky Day, Jack Link’s offered a 50% discount on a special gift box, which included 11 full-size Jack Link’s products, for $19.19, while supplies last, on Amazon.

The deal started on June 8 and will run with the National Jerky Day celebrations.

Holly LaVallie, senior vice president of marketing for Jack Link’s, explained the significance of National Jerky Day and how the company has expanded the holiday since 2012 for meat protein snack enthusiasts.

“National Jerky Day has become an event jerky fans look forward to each year. This year’s ‘Christmas for Carnivores’ theme perfectly captures the spirit that drives our love for meat snacks… and our 50% off gift box sale on Amazon is truly like Christmas in June for carnivores everywhere! Celebrate with us, or better yet, bring Christmas in June to your favorite carnivore!”

Previous National Jerky Day promotions by Jack Link’s include the Sasquatch in the Skies in 2024 of the company’s mascot which was a drone light show depicting a 400-foot-tall Sasquatch hovering in the sky over the Hudson River.