SMITHFIELD, VA. — Smithfield Foods brand Farmland is introducing three new products in tandem with a new campaign, “Our Best for Your Best.” The new product rollouts include a line of Premium Ground Pork and Julienne Turkey.
The Premium Ground Pork line offers two flavor varieties — Original and Taco Style — that come in 16-oz trays. Made from a premium cut of pork for rich flavor and ideal texture, the ground pork is a convenient, versatile protein option.
Farmland’s Julienne Turkey introduces a fresh, chef-inspired take on a classic favorite. The julienne-sliced, fully cooked turkey product is perfect for elevating salads, wraps and casseroles with a “clean flavor” and “premium quality,” the company said. Available in a 12-oz package, the new product falls under Farmland’s successful Diced and Cubed Ham lineup.
“‘Our Best for Your Best’ is our way of reaffirming a simple truth — when you care about who you’re feeding, quality matters,” said Kevin Hojnicki, brand manager of Farmland at Smithfield Foods. “Since 1959, we’ve made it our mission to put the very best on your table, and these new products are no exception.”
The “Our Best for Your Best” campaign will be featured across digital platforms, in-store displays and social media. It will also be supported through the brand’s refreshed website. Components of the campaign include recipe inspiration for consumers and a renewed focus on bringing premium food to everyday moments.