GRAND RAPIDS, MICH. — Food solutions company SpartanNash, which operates about 250 grocery stores across the Midwest, announced the launch of a limited-time, in-store destination for all things brats. The all-new Brat Shop will launch at the company’s retail brands, which include Family Fare, D&W Fresh Market and Martin’s Super Market.
Brat Shop features a curated selection of bratwurst from “classic flavs” to “new cheeky faves,” SpartanNash said. Flavors include sweet and smoky Honey BBQ, tangy Pineapple Teriyaki, zesty Taco Cheddar and spicy Hot+Sweet Red Chile. Additionally, Brat Shop customers will have access to regional-inspired flavors like the Philly Cheesesteak and the Michigander classic brat with a “cherry-kissed twist,” the company added.
“Let’s be frank, we know that summer memories are made around the grill, and every grill master enjoys a little flex for their guests,” said Erin Storm, senior vice president and chief marketing officer at SpartanNash. “The Brat Shop helps grillers up their game with a wide range of crowd-pleasing brats. We can’t wait for you to discover your favorite new flavor, made fresh daily in our stores.”
Brat Shop will be available through Labor Day weekend.