MONTRÉAL — Canadian meat company Olymel updated some of its latest pork and poultry products.
Under its pork business, Olymel listed some new pork cuts, including Pork T-bone, Chimichurri pork flank steak, Hotel cut pork chops, Pork capicola steak and Greek-style pork sirloin skewers.
The company believes the cuts offer consumers the ability to upscale their cooking experience with tenderness, flavor and value in mind.
“These new products are quality cuts that are easy to cook, which fills an untapped niche in the pork industry and meets consumer needs,” said Daniel Rivest, senior vice president of sales and marketing at Olymel. “We’re using existing meat terminology to show that our pork is more than capable of offering a culinary experience that’s both affordable and high-end. We're proud to promote Canadian pork in this way.”
Olymel also debuted some new fresh poultry products, which are pre-seasoned with new marinades.
Some of the items include:
- Mediterranean-style chicken breast
- Teriyaki chicken thighs
- Shish taouk chicken breast skewers
- Piri-Piri chicken drumsticks
The meat company explained the importance of catering to new eating habits and the need for easy preparation.
“At Olymel, innovation is the cornerstone of our entire value chain,” said Yanick Gervais, president and chief executive officer of Olymel. “We never stop investing in research and development to enhance our food offering and anticipate changing market needs. We’re proud to be delivering new products that make consumers’ lives easier while maintaining our standards of excellence. That’s what keeps us at the forefront of the industry.”
In January, Olymel unveiled its rebrand for the company, which was reflected in its packaging and other marketing efforts to promote the business.
