WATERTOWN, MASS. — ButcherBox, a direct-to-consumer meat and seafood brand, confirmed that it partnered with Target’s third-party digital marketplace, Target Plus, to make its product available on a new platform.

The company will offer packages between $99 to $189 with different themes — from Kid’s Favorites and Breakfast Essentials to Steak Lovers and Meal Prepping.

“As we look to further build the ButcherBox brand, our focus is on getting intentionally sourced protein into the homes of more Americans and eliminating the subscription barrier,” said Reba Hatcher, chief commercial officer at ButcherBox. “Target Plus has done an incredible job curating brands and products that will add value to their guests’ online experience, and we believe the addition of ButcherBox allows us to provide our premium products to Target’s guests in a new way without subscription costs.”

ButcherBox made a similar move with DoorDash’s DashMart and the Shopify Marketplace Connect app to provide its service in areas consumers use when looking for meat options.

“Being a Shopify-based e-commerce company, our relationship with Shopify was integral to launching on Target Plus,” Hatcher said. “Target’s demographic of families and health-conscious individuals aligns perfectly with our target market and the seamless integration between the two platforms.”

ButcherBox sells 100% grass-fed and grass-finished beef, free-range organic chicken, pork raised crate-free and wild-caught seafood directly to consumers’ doors.