FAIRFIELD, CALIF. — True Story Foods has increased the range of its Protein Toppers Diced Chicken Breast to Whole Foods stores in five regions of the United States, including Northern California, the Southern Pacific, the Midwest, the Rocky Mountains and the Southwest.

The Whole Foods stores will carry two flavors of Protein Toppers, Oven Roasted and Roasted Garlic. Protein Toppers contain 15 grams of protein per serving and were launched in April 2024 in other retailers. They provide a solution for customers who want to add protein to salads and other quick-execution meals.

Since their launch, Protein Toppers have become popular with customers looking for ready-to-eat protein options that come from humanely raised chickens, no antibiotics ever, and only clean, all-natural ingredients, the company said.

“Customers have responded very positively to the versatility offered by Protein Toppers,” said Senior Brand Manager McKiernan Faherty. “They’re equally great for topping salads or grain bowls, topping flatbreads or pizzas, or filling quesadillas as for packing in kids’ lunches.”

The expansion to Whole Foods comes as Protein Toppers Diced Chicken Breast has seen success in other retailers, including Misfits Market, Pavilions, Fresh Thyme, New Seasons Market, Pete’s Market, Nugget Market and many independent grocers.

True Story Foods also recently expanded the distribution of its Heritage Breed Diced Pancetta to 340 Whole Foods stores across seven regions.

“Whole Foods has been a key partner of True Story Foods since its inception,” said Phil Gatto, True Story Foods chief executive officer. “We’re delighted to continue to build our presence in the store that has become synonymous with natural and organic foods.”

Founded in 2011, True Story Foods’ meats have never contained nitrites or nitrates, artificial colors or flavors, preservatives, gums, or stabilizers, and it promises animals are raised with all vegetarian feed and no antibiotics ever.