CHICAGO — Pre Brands, a leading grass-fed and grass-finished premium beef purveyor, announced an expanded line-up of beef products — including three new items — at all BJ’s Wholesale Club stores.
Pre launched sirloin steak (18 oz / 3 pack), stew meat (16 oz) and 90% lean ground beef (3 pack / 48 oz) at BJ’s expands Pre’s current in-store lineup of ribeye (20 oz/2 pk) and New York strip (20 oz/2 pk) offerings to all banners. The company said expansion represents a six-fold increase in the availability of Pre products within the BJs Wholesale Club network.
“The better-for-you beef category has grown significantly year-over-year as shoppers continue to make room in their carts — and budgets — for lean red meat,” said Nicole Schumacher, chief marketing officer, Pre Brands. “We’re thrilled to introduce new and classic grass-fed and grass-finished beef offerings to BJ’s members, helping them maximize their budgets without sacrificing either taste or their nutritional goals.”
Pre’s beef is 100% grass-fed and grass-finished from pasture to plate, according to the company. The meat is sourced from cattle that graze year-round their whole lives on nutrient-rich grasses in New Zealand and Australia.