FRISCO, TEXAS — Mexican food manufacturer Ruiz Food Products Inc. appointed Jennifer Ginnetti as senior vice president over the company’s retail business unit. Stepping into this role, Ginnetti will be responsible for fostering the El Monterey brand strategy and sales execution that aligns with the company’s vision for sustained growth and innovation. She will lead the marketing and sales teams.

“Jennifer is an experienced and innovative marketing leader who understands how to build food brands in complex environments,” said Kimberli Carroll, president and chief executive officer of Ruiz Foods. “We’re eager to have her help Ruiz Foods continue on the journey of making great food and introducing innovation that delights our customers and consumers.”

Ginnetti joins Ruiz Foods from Nestle USA, where she spent a decade in several marketing leadership roles. Most recently, she served as vice president of marketing for US pizza in Nestle’s pizza and snacking division. In this role, Ginnetti improved product quality, launched several new innovations, reduced manufacturing complexity and maximized return on investment.

Ginnetti earned a bachelor’s degree in business from Miami University, School of Administration in Oxford, Ohio.

“I have a tremendous respect for the Ruiz Foods team, and I am thrilled to bring my experience and passion for growing brands to its retail business unit,” Ginnetti said.