FRANKLIN, TENN. — CKE Restaurants Holdings Inc. (CKE) recently announced Joe Guith as the new chief executive officer for the quick-service chain.

Before joining CKE, Guith served as CEO of Church’s Texas Chicken where he repositioned the brand and built stronger franchisee relationships. At Church’s he also expanded the company’s reach to more than 1,500 locations in 23 countries.

“Joe brings a blend of industry expertise and visionary leadership that perfectly aligns with our goals for Carl’s Jr. and Hardee’s,” Said Sarah Spiegel, interim CEO and CKE board member. “We are confident that his proven track record in brand growth and operational excellence will drive our company forward, allowing us to reach new levels of success and innovation.”

Other top positions Guith held include restaurant category president of GoTO Foods (formerly Focus Brands), where he oversaw a portfolio of more than 1,500 restaurants across the Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s brands. He has held brand president positions at both McAlister’s Deli and Cinnabon. Early in his career he was general manager of the KFC South Territory, as well as serving several roles for the Coca Cola Company.

“I am honored to join such a respected and iconic company,” Guith said. “Carl’s Jr. and Hardee’s have a rich history of delivering craveable flavors and exceptional service. I am eager to work with the talented team and franchisees to build on this legacy.”

In April 2024, CKE named brand presidents for Carl’s Jr., Hardees and its international business.