Introduction: The Trust Imperative 

Consumer trust in the meat and poultry industry is more critical than ever due to recent challenges—such as recalls and concerns about product and ingredient transparency—underscore the need for manufacturers to go beyond basic safety protocols to continue earning consumers' trust. 

Innovative solutions offer a way forward, providing tools that mitigate risks and enhance safety without compromising quality and product appeal. By leveraging these solutions with the help of strong ingredient partners, manufacturers can rebuild consumer confidence while staying ahead of market expectations. 

A Positive Approach to Safety 

Shifting the Conversation 

To foster consumer trust, it is also essential to stay ahead of food safety problems; a pathogen outbreak and associated product recall is an automatic debit from the consumer trust account. Proactively embracing today's innovative preservation options can help ensure that consumer confidence stays on a positive trajectory. 

The FMI Power of Meat 2023 Report found that consumer confidence in meat quality has declined slightly over the past three years (source: FMI). This signals a clear need for strategies that reassure buyers about product safety and quality. 

Building Long-Term Loyalty 

Enhanced food safety practices aren’t just about compliance—they’re about creating a positive perception that fosters brand loyalty. Label-friendly approaches, transparency, and clear communication can help position brands as trustworthy and innovative, ensuring customers return time after time. 

Key takeaway? Innovating in food safety isn’t just about minimizing risks—it’s about creating lasting consumer relationships built on trust.

 Source: Corbion

Innovation in Microbial Control 

Cutting-Edge Solutions for Meat Safety 

The integration of scientific and technological advancements in food safety is revolutionizing how businesses can reduce recall risks and ensure consistent microbial control, even in today's lengthy and complex value chains. For example, Corbion’s AI-Powered Listeria Control Model uses advanced temperature modeling and deep-chill simulations to predict the performance of specific Listeria intervention solutions in meat and poultry products (source: GlobeNewswire).  

Precision Meets Customer Expectations 

Innovative microbial protection doesn’t have to compromise sensory qualities like flavor, texture, and color. Modern preservation solutions in the hands of ingredient experts enable manufacturers to meet stringent safety standards while maintaining the sensory appeal customers expect from their favorite meat and poultry products. 

 Source: Corbion

The Value of Partnership 

Collaboration for Success 

Food safety battles may be won by leveraging individual solutions, but winning the war depends on collaboration. Today, the most valued suppliers are not just vendors; they are vital partners focused on enabling shared success.

Partnering with a trusted ingredient supplier like Corbion provides access to more than just high-quality, innovative solutions. It brings a wealth of expertise through technical support, predictive modeling tools, and the application of proven food safety solutions designed to simplify product development and accelerate time to market.

By working with experienced partners, businesses can leverage decades of knowledge and the very latest technologies to meet the evolving demands of label-conscious consumers while ensuring the highest standards of food safety.

Elevating Trust, Together 

Earning and maintaining consumer trust is the foundation of success in the meat and poultry industry. By investing in innovative safety measures, leveraging scientific advancements, and harnessing the advantages of strategic partnerships, manufacturers can transform food safety from a compliance challenge into a competitive advantage. 

Citations:

Food Marketing Institute (FMI). "The Power of Meat 2023 Report: Consumer Confidence in Meat Quality." Food Marketing Institute, https://www.fmi.org/docs/default-source/research/power_of_meat_2023_top_10_final.pdf

Corbion. "Corbion to Enhance AI-Powered Listeria Control Model, with New Features for Greater Food Safety." GlobeNewswire, 6 Nov. 2024, https://www.globenewswire.com/news-release/2024/11/06/2975409/0/en/Corbion-to-Enhance-AI-Powered-Listeria-Control-Model-with-New-Features-for-Greater-Food-Safety.html