NEW YORK — Hormel Foods Corp. is partnering with Crisp, an open-data retail platform for the consumer goods industry, to leverage real-time data through Google Cloud.
Through the Crisp platform, Hormel Foods can easily access and share real-time delivery, retail, supply chain, manufacturing and inventory data. The immediate insights empower the Hormel team to be proactive in talking to buyers about inventory issues or shipments that have been delayed.
“Crisp has proven to be a great partner,” said Mark Vaupel, vice president of IT services at Hormel Foods. “Their data sharing tools allow our data engineering team to streamline the integration pipeline into our data lake through Google’s data cloud. This lets our team focus their time and efforts toward more strategic analysis that brings insights and value to our company and our customers.”
“We have made great strides in our analytics in a short period of time, so our teams can more easily obtain and understand our e-commerce sales data,” said Leslie Lee, vice president of digital experience at Hormel Foods. “We’ve built data lakes and business models to help us analyze this data, and today we are in a really solid place of being able to know what our e-commerce sales and share growth looks like and where they’re coming from.
“Our partnership with Crisp enables our teams to focus on strategic analytics instead of spending time building and managing data. Crisp has become an extension of our IT team as an expert in the different retail platforms we work with, and this solution allows us to provide the best experience for our retail customers.”
Hormel Foods has full visibility into the physical shelf in real-time by using Google BigQuery. The company can then inform its retail customers about potential out-of-stock issues when they arise and be proactive about reducing food waste.
“Hormel Foods recognizes the importance of real-time insights to help them stay agile and successful,” said Are Traasdahl, chief executive officer and founder of Crisp. “Collaboration between leading brands such as Hormel Foods and their retail partners as well as technology partners such as Google Cloud is key to reducing food waste, improving their profitability and increasing end-customer satisfaction.”