BUCHAREST, ROMANIA — Smithfield Europa, a subsidiary of Smithfield Foods, reached an agreement to acquire Goodies Meat Production SRL, a Romania-based producer of private-label packaged meats destined for retail channels. The company’s product lineup includes salami, ham, bacon, bologna and other meat specialties. Details of the transaction were not made public, but the purchase agreement is subject to regulatory approval by authorities in Romania, including the Competition Council.
“The acquisition of Goodies Meat Production is part of Smithfield Europe’s strategic growth plan and complements and strengthens our existing business,” said Luis Cerdan, executive vice president of Smithfield Foods’ European business. “Goodies brings a team of outstanding employees, high-quality products, excellent operating standards and a platform for growth through expanded production capacity. The combined business will benefit from vertical integration opportunities within our group of companies in Europe.”
Goodies operates a production facility in Ceptura de Jos, Prahova, and employs 320 people. The facility has a production capacity of 20,000 tonnes per year.
“We are proud that our culture, the technologies we use and the products we make are valued by an industry leader,” said Gabriel Cîmpeanu and Adrian Neniţă, the directors of Goodies Meat Production. “We are excited to be part of a group where innovation, responsibility and operational excellence underpin every product.”