DES MOINES – Sales of ground pork and sausage is the focus of a brochure-based campaign developed by the National Pork Board for A&P supermarkets in the Northeast.
“The Pork Checkoff has been a valuable partner in our efforts to sell more pork,” said Clarence Oliver, senior director of meat and seafood at A&P, which operates 440 stores. “Through their support, we are able to reach our customers through both print and radio. We are able to deliver the pork message now more effectively then ever, and the results have been found in our pork sales.”
Featured in the current ground pork and sausage promotion is a ground pork booklet from the Pork Information Bureau (P.I.B.) that has been adapted to reflect A&P’s needs. This recipe guide is offered on every A&P meat case counter in a specialty holder, so consumers can learn additional recipes and cooking techniques for ground pork and sausage.
“The brochure is very well done and provides our customers with information on the many usages of both ground pork and fresh sausages,” Mr. Oliver said. “We look for the recipe ideas provided to help overall sales of both products. The message on ground pork is clear it’s not just for meatloaf.”
The Pork Checkoff is also working with A&P to adapt the P.I.B.’s popular “Grill Power: A Girl’s Guide to Grilling” brochure, which focuses on summer grilling, said Ryan Mills, retail marketing manager, northeast division, for the Pork Checkoff.