LONDON — As part of its global growth strategy, Redwood City, Calif.-based Impossible Foods made its European debut in the United Kingdom foodservice segment with the launch of two of its latest products — Impossible Chicken Nuggets and Impossible Sausage Patties.
This debut marks Impossible Foods’ fourth new market in nine months. In addition to the United Kingdom, Impossible Foods’ products are available in the United States, Australia, New Zealand, Canada, Singapore, Hong Kong and the United Arab Emirates. Beginning May 19, both products will be available in UK restaurants.
Impossible Foods said its chicken nuggets products are made using 55% less water, 24% less land and 24% less greenhouse gas (GHG) emissions than traditional chicken nuggets. The meat alternative company also claimed that its Impossible Sausage Patties were produced using 88% less water, 77% less land and 47% less GHG emissions.
With chicken being the most commonly consumed meat per capita in the United Kingdom, Impossible Foods believes its products will offer competition to the current market.“The UK has a unique and unrivalled chicken shop culture that we’re confident our nuggets will compete in because first and foremost they taste better, and they’re also better for you and better for the planet,” said Peter McGuinness, chief executive officer of Impossible Foods. “And there’s more to come — later this year we’ll be expanding to supermarkets and rolling out additional products. We can’t wait for our friends and fans in the UK to finally taste our products.”