BURLINGTON, ONTARIO -- Breakfast at Wendy's will be available nationwide in Canada starting May 2. The menu will include classic offerings with a few nods to the chain’s signature items.
“We believe the breakfast category is ripe for disruption and we’re here to offer a fresh, high-quality breakfast that customers deserve,” said Liz Geraghty, chief marketing officer, International, The Wendy's Co. “We’ve done the work. We’ve immersed ourselves in what Canadian customers want from their breakfast through extensive research and have worked closely with our franchisees to ensure their teams are set up to successfully deliver a breakfast worth waking up for.”
Highlights of the new breakfast menu include the Breakfast Baconator, the Classic Sausage or Bacon, Egg & Cheese Sandwich and Sausage or Bacon, Egg & Swiss Croissant. Customers that prefer meatless options can order any breakfast sandwich with egg and cheese only, Wendy’s said.
“Our culinary team spent two years conducting extensive research to deliver this breakfast menu that is bound to change morning routines,” said Hayley Kianoff, manager, International Culinary Innovation, The Wendy's Company. “We tested 15 different menu concepts with more than 3,700 Canadian quick-service consumers to make sure we got it right. The Breakfast Baconator and the Bacon, Egg and Swiss Croissant received high ratings by consumers, while our seasoned potatoes are all but guaranteed to be among fan favorites.”
And for the first time, Wendy’s created a signature medium-roast coffee blend crafted for Canadian customers.
“With this breakfast introduction, Wendy’s continues to prioritize its points of difference: sourcing craveable, high-quality ingredients like fresh, never frozen Canadian beef and Canadian grade A eggs; improving packaging sustainability; and investing in its delivery and digital business to reach more customers, more often,” the company said.
Wendy’s breakfast can be delivered using providers such as SkipTheDishes and UberEats.