BOSTON – Boston-based startup, K2 Ventures, launched a new snack brand called Brave Good Kind (BGK) in 2021. Today it announced its signature Tender Chicken Bites will be distributed at more than 250 Walmart locations starting this month.
BGK launched online in the spring of 2021 with a mission to reimagine on-the-go snacking developed especially for women and kids. BGK Tender Chicken Bites are made with antibiotic-free chicken and spices, are all-natural, gluten-free, contain no MSG or added nitrates, and will come in two flavors at Walmart.
“We’re ecstatic to introduce Brave Good Kind Tender Chicken Bites to Walmart shoppers,” said Prabal Chaudhri, president and founder of K2 Ventures. “Walmart’s core values of service to customers, respect, integrity and excellence perfectly align with Brave Good Kind’s uplifting vision to responsibly nourish the world with sustained positive energy. Through this partnership, we’re excited to offer a better snacking experience to consumers. From parents yearning for better-for-you, delicious snacks for their children to working professionals who want a filling mid-day snack, and everyone in between, these are perfect bites of positivity that provide clean and sustained energy – without spikes, dips, or crashes.”
According to a recent TMR survey, the protein-rich snack category’s dried meat segment has grown 12.9% in the past year and is projected to reach $14.5 billion globally by the end of 2029. Millennial consumers are driving the rise in popularity of protein snacks and make up nearly 20% of the Walmart customer base, according to Query Sprout. Brave Good Kind is focused on these millennial consumers and their aspirations for leaner protein snacks.
“After nearly a year of research, we recognized an unmet need for a jerky that is tender and easy to eat, particularly for women who felt left out by the existing brands in the category that skew masculine with tough, beefy and chewy jerkies,” Chaudhri said. “Brave Good Kind was born to address this unmet need. Not only did we create the most tender jerky available, we’re also the only brand that is focused on using chicken which is a leaner and environmentally more sustainable protein than beef.”
BGK Tender Chicken Bites (2.5oz per bag) contain 9-10g protein and just 80 calories per serving with 65% less fat than standard potato chips and 30%-40% less sugar than standard granola bars. At Walmart, they will be available in two flavors: Original & Hot Honey and will retail for $6.46 per pouch. Brave Good Kind Tender Chicken and Bars are also available for purchase on Amazon, the Brave Good Kind website, Sprouts Farmers Market and other regional retailers.