EL SEGUNDO, CALIF. – Beyond Meat Inc., announced on April 12, the availability of its plant-based alternative to chicken tenders has expanded to include distribution at select retail stores, including Albertsons, CVS, Whole Foods Market, Kroger, and Sprouts.
The company’s Beyond Chicken Tenders were initially launched at retail in 2021 in outlets that included Walmart, Safeway NorCal, Jewel-Osco, Harris Teeter, Giant Food and ShopRite. Since 2021, the company has launched additional chicken alternative products, including its Beyond The Original Orange Chicken, Beyond Meat Nuggets and Beyond Fried Chicken, as part of limited-time offers at foodservice chains.
Deanna Jurgens, chief growth officer with Beyond Meat, said the latest distribution expansion was intended to offer the products to more shoppers at retailers that include drugstores, warehouse clubs and supermarket chains.
“Building on the positive momentum of our recent chicken launches, we’re excited to significantly expand the availability of our Beyond Chicken Tenders by showing up in more places for our consumers,” she said.
Beyond Chicken Tenders are available at retail, pre-cooked and ready to heat using an oven, microwave or air fryer.