LULEÅ, SWEDEN – Family-owned Max Burgers has announced the launch of its all-new Grand Chicken menu. The three new sandwiches on the menu include flavors not yet seen at the burger chain.
The Grand Chicken Sandwich is served with mayonnaise, pickles, and sweet onion and the Grand BBQ Chicken comes with barbecue sauce, coleslaw, pickles, and sweet onion. Rounding out the menu is the Grand Buffalo Chicken, served with buffalo sauce, mayonnaise, pickles, lettuce, and sweet onion. All the sandwiches are served on a sesame seed bun. The Grand Buffalo Chicken and the Grand BBQ Chicken can also be ordered lacto-ovo vegetarian with Max’s Crispy No Chicken patty.
“We have seen a huge upswing in the burger community where chicken sandwiches have grown to be immensely popular,” said Jonas Mårtensson, head chef at Max Burgers. “We knew we wanted to do our take on the trend and quickly realized that we would have to go all out and really step up in terms of quality and flavors. The last time we launched anything remotely close to this was in 2016 when we introduced the Green Family [a line of lacto-ovo vegetarian burgers].”
The Grand Chicken menu is the result of hundreds of taste and quality comparisons of chicken sandwiches. Jonas Mårtensson, his team and the family of owners at Max, found inspiration in the successful chicken sandwich trend making its way to Sweden from the United States.
“There are so many good chicken sandwiches out there, but we almost always found some room for minor improvements,” Mårtensson added. “Because we could not agree on one specific flavor, we decided to go for the bold move and make three different burgers. I think this is one of the best things we have ever introduced at Max, and I hope anyone visiting us will feel the same.”
The new menu is available at Max Swedish and Danish restaurants starting from April 7.
Max Burgers has also updated their animal welfare policy and thus agreed on all the requirements set by the ECC.