TORONTO – Canadian restaurant chain, Mary Brown’s Chicken, announced on April 6, a partnership with the Toronto Blue Jays that will give fans a chicken option along with their peanuts and Cracker Jacks. The collaboration gives Blue Jay fans access to the company’s signature chicken from the first-ever Mary Brown's Chicken concession location at Rogers Centre, homefield of Canada’s only Major League Baseball team. On the roster of favorites served at the stadium are the Big Mary, Spicy Big Mary, the brand's latest sandwich launch, the Nashville Mary, as well as Chicken Tenders and Taters.
“Our partnership with the Toronto Blue Jays is a game-changer for our brand,” said Jeff Barlow, vice president of marketing at Mary Brown's Chicken. “There are many synergies between us and the Blue Jays, including a shared history as proud Canadian organizations, a shared commitment to supporting Canadian communities, and the shared experience of spending meaningful moments with family and friends. Mary Brown's fans have a passion for baseball, and we are thrilled to be part of memories made at Rogers Centre – and with baseball fans coast-to-coast.”
The Rogers Centre expects a packed house on opening night, something that has not been possible since 2019 due to the global pandemic. It signals a return to full capacity and to Canadian traditions, as well as the start of a new era for Mary Brown's. Officials with the Blue Jays agree.
“Mary Brown’s Chicken is an incredibly successful Canadian company, and it was an easy choice to partner,” said Mark Ditmars, vice president, Corporate Partnerships, Toronto Blue Jays. “Serving delicious Mary Brown's sandwiches at Rogers Centre and bringing our brands together at franchises across Canada will benefit Blue Jays fans and Mary Brown’s customers as we bring this partnership to life over the next five years.”
The partnership affiliates Mary Brown’s with two of Canada’s “national” sports teams, the Toronto Raptors of the NBA through an integrated broadcast feature on Sportsnet/Big 3 of the Game being the other.
“We can't think of a better way to show our Canadian pride and commitment than to connect our brand to these great Canadian sports teams,” Barlow added.
Mary Brown’s also supports BGC Canada (formerly Boys and Girls Club) with Jays Care Foundation, the philanthropic arm of the Blue Jays. Mary Brown’s plans to deepen the level of support to BGC over the next five seasons with Jays Care to provide a level playing field to children nationwide and bring new experiences to baseball fans across the country.