GREELEY, COLO. – JBS USA announced on Feb. 9 that it launched Pound of Ground Crumbles frozen uncooked ground beef for retail customers.

The company said the product can be stored in consumers’ freezers, and cooked in a pan in 10 minutes or less.

According to JBS, Heidi Meyer was the creator of the Pound of Ground Crumbles line.

“Simply put, small pieces cook faster than big pieces,” Meyer said. “So, I ran with this idea to create a better, more convenient way to freeze ground beef and get dinner on the table in no time.”

Meyer and JBS stated that its propriety process for the beef used 100% natural ground beef that is frozen quickly and is designed to make meal planning more convenient.

Pound of Ground Crumbles comes in three varieties: Original 80/20, Hearty-Sized Pieces 80/20 and Original with Onion. 

The product is currently in BJ’s Wholesale Club, Festival Foods, GIANT, Meijer, Save a Lot, Weis Markets and WinCo Foods.