AUSTIN, Minn. — As the holidays grow near, Hormel Black Label Bacon wants to help customers wrap up their shopping.
The brand announced earlier in November that it would launch a bacon scented wrapping paper.
Bacon lovers are eligible to register for a chance to win the Black Label wrapping paper through Nov. 26. Lucky winners will also receive gift tags and decorative ribbon all within a bacon weave patterned box.
“We believe that everything is better when it’s wrapped in Hormel Black bacon,” said Nick Schweitzer, senior brand manager for Hormel Black bacon. “Heading into the holiday season, we wanted to show our fans how Hormel Black bacon can elevate the ordinary appetizer, entrée and even gift to something unexpected and truly extraordinary. Through this wrapping paper, we’re bringing our product to life in a unique way that will help our fans make their gifts sizzle and be the talk of the holidays.”
To get the message out even more, Hormel teamed up with musician Coolio on a video series called ‘Wrappin’ with Coolio.' In the video, Coolio teaches fans how to wrap gifts using Hormel Black Label Bacon Wrapping Paper and shares bacon-wrapped recipe inspiration for holiday gatherings.
For every completed entry from Nov. 9 - 26, Hormel Foods will donate $1 to the Salvation Army’s Angel Tree program, up to $10,000.
In the last year, Hormel Foods also introduced the Black Label Breathable Bacon face covering.