SALT LAKE CITY – Traeger Grills, a manufacturer of wood pellet grills, has created an at-home cooking experience called Traeger Provisions, all-inclusive meal kits featuring high-quality proteins and premium side dishes. Traeger anticipates a market opportunity of up to $20 billion with the ability to reach 1 million customers over the next several years.
Traeger Provisions meal boxes can be customized with a choice of premium cuts of meat and poultry, including Wagyu beef brisket, Berkshire St. Louis ribs and Poulet Rouge chicken, paired with rubs, sauces, and extras, to mix and match with a variety of flavorful smokehouse side dishes, like bourbon baked beans with bacon, and mac and cheese with herbed breadcrumbs.
The serve meal boxes serve four to 16 people with prices ranging from $100 to $300 based on protein selection and box size, the company said.
“Traeger Provisions continues to push the boundaries of what’s possible for every home cook to make in their own backyard,” said Jeremy Andrus, chief executive officer at Traeger Grills. “In response to consumer demand for home cooking options, we are empowering consumers with inspiration, high-quality ingredients, and direction to easily create an exceptional culinary experience right at home.”
The company is launching limited-edition meal options leading up to Thanksgiving, including chef-selected turkey halves for large or small gatherings, or an Italian-style porchetta. Both meals are paired with elevated versions of classic holiday sides, desserts and snacks, such as apricot, mushroom and bacon stuffing, mashed potatoes with roasted garlic compound butter and pumpkin pie.
“As a premium addition to our consumables category, this is a natural extension of our brand and offers a new occasion for our Traegerhood community and for new customers to experience and enjoy Traeger,” Andrus said. “Following a six-month test in four markets, we are extremely pleased with the strong response, with 92% of participants expressing intent to purchase again, and 58% indicating interest in four or more boxes per year.”