BRIDGEWATER, NJ. — Applegate Farms LLC, a subsidiary of Hormel Foods Corp., is introducing the Do Good Dog, a hot dog made with beef raised on verified regenerative US grasslands.
The beef used in the product was sourced from SunFed Ranch in Northern California and has the Savory Institute’s Land to Market Seal. The cattle that supply the beef for the Do Good Dog are part of a system contributing to the regeneration of up to 260,000 acres of US grasslands, according to the Savory Institute, an organization committed to facilitating large-scale regeneration of the world’s grasslands.
“It’s fashionable to argue that the only way to fight climate change is to eliminate meat,” said John Ghingo, president of Applegate. “In fact, the opposite is true. Animals have a vital role to play in restoring soil health, sequestering carbon and safeguarding the land against drought, wildfires, erosion and other devastating results of climate change. Our mission is to scale regenerative practices beyond small farms and niche markets. It’s the only way to make a big enough impact.”
SunFed Ranch manages more than 1.5 million acres of US grasslands directly and through its ranching partners. Its partnership with Applegate has helped it double its grass-fed cattle production, said Matt Byrne, co-founder of SunFed Ranch.
“We are thrilled to join Applegate in taking a leadership position to make regenerative, 100% grass-fed beef that is better for the planet and healthier for families more widely available,” Byrne said. “Applegate’s commitment accelerates our shared mission to move the beef industry away from the commodity, corn-based feedlot system as we continue to scale one of the largest pastured cattle ranching environments in the country. We’re proud to partner with Applegate on this innovative product and facilitate the regeneration of the land we are fortunate enough to have in our care.”
Applegate’s Do Good Dog is available at select retailers and on Amazon.com with a suggested retail price of $6.99. The product is gluten-free and contains no added sugar.