KANSAS CITY, MO – Farmer Focus, based in Harrisonburg, Va., wants people to think about the family farm when they buy their product. It’s that mission and intention that fuels Corwin Heatwole, chief executive officer of Farmer Focus.

In this episode of the MEAT+POULTRY podcast, Heatwole describes how the idea for this poultry company and brand developed into an important lifeblood for the Shenandoah Valley in Virginia. Farmer Focus has also developed a Farm ID system for greater transparency in chicken. 

Later, Heatwole talks about the poultry processing aspect of his business and how the product demand continues to grow around the East coast.

In addition, a major element of this business is how Farmer Focus has developed a network of independent farmers. The emphasis on family farms instills great pride in Heatwole and he hopes to continue to build a strong agricultural footprint for future generations of Virginians. 

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