JERICHO, NY. – Foodservice operators with existing kitchens in Canada can add the Nathan’s Famous menu as a virtual concept. Nathan’s Famous Inc. recently signed an agreement with Branded Virtual Kitchens Canada Ltd. to offer the full Nathan’s menu.
Branded Virtual Kitchens will offer foodservice operators the Nathan’s Famous authentic menu, including the brand’s famous hot dogs and fries, New York Cheesesteak by Pat LaFrieda, angus beef burgers and hand-dipped chicken sandwiches, premium shakes and more.
“We are thrilled with the response we have seen for Nathan’s Famous in Canada since expanding there in 2019,” said James Walker, senior vice president, Restaurants. “We are excited to move forward with the collaboration with Branded Virtual Kitchens to expand our footprint and to introduce their consumers to the Nathan’s Famous menu.”
In April Nathan’s Famous and Ghost Kitchen Brands (GKB) formed a partnership to open 40 non-traditional locations in Canada by the end of 2021. Many of the new kitchens will be located inside Walmart stores with some seating, and all locations included in the deal will offer carry-out and third-party delivery.
The virtual concept can be implemented without any investment from the foodservice operator.
“We look forward to helping Nathan’s expand their Canadian footprint,” said Lewis Gelmon, president and chief executive officer of Branded Virtual Kitchens, who became known for being Canada’s original master developer for Domino’s Pizza in the 1990s. “Our easy to launch operating system uses off-the-shelf technology, an exclusive agreement with Uber Eats and sourced products to deliver that authentic Nathan’s Famous taste to the Canadian consumer. We are so confident in the brand and our system that we’ll guarantee our kitchen partners will always make money which has shown allows them to pay higher wages to solve staff shortages for their entire operation.”