“Our revised program demonstrates the chicken industry’s strong commitment to animal welfare and ensures that companies that use the program will continue to meet the expectations of their customers for the proper treatment of animals,” said Thomas M. Hensley Jr., N.C.C. chairman and president of Fieldale Farms in Baldwin, Ga.
A task force of industry veterinarians and other experts chaired by Bill Lovette, president and chief operating officer of Case Foods in Troutman, N.C., recommended the revisions and they were approved by the N.C.C. executive committee and board of directors.
“Animal welfare has become engrained in the operations of our companies and in the expectations of our customers, the supermarket and restaurant companies that buy our products,” Mr. Lovette said. “It’s part of the way we do business. The N.C.C. program is utilized by companies with the vast majority of production in the industry and is widely accepted by customers.”
Mr. Lovette said key differences in the newly revised program, which is the first program overhaul in about five years, compared with the guidelines in effect since 2005 include:
? Greater emphasis on corporate commitment to animal welfare, including a requirement that senior management must sign off on company’s animal-welfare program.
? Each department of the company handling live animals (hatchery, growout, catching and transportation, and processing) must have a person in charge of promoting adherence to the Guidelines.
? Each department must have a disaster response and recovery plan.
? Employees who handle live animals must be trained in advance and must receive retraining every year, in languages other than English if necessary.
? Addition of a preface stating principles of animal welfare.
? Commitment to review the program every two years, beginning with review by scientific advisors in 2011 followed by an industry committee review in 2012.
“Numerous specific changes were made and metrics revised, resulting in a program that will be more challenging for our companies to comply with,” Mr. Lovette said. “But we believe this is what our customers expect.”
Among the principles stated in the document are:
? Poultry raised for food should be cared for in ways that prevent or minimize fear, pain, stress, and suffering.
? Guidelines for welfare should balance scientific knowledge and professional judgment with consideration of ethical and societal values.
? It is the welfare of the chickens themselves that is foremost, not how humans might perceive a practice or an environment.
? Poultry should be treated with respect throughout their lives and provided a humane death when processed for food or when they are euthanized for any other reason.
Click here to view the N.C.C. Animal Welfare Guidelines and Audit Checklist documents.