GOLDEN, COLO. — Parent Tested Parent Approved (PTPA) has given Coleman Natural’s Uncured Bacon its seal of approval, making Coleman Natural the first meat company to receive the seal.
Winners were selected based on product functionality, value, and innovation that families can trust. PTPA leverages an audience of more than 3,000 influencers and over 200,000 moms, dads and caregivers.
“For over a decade, we have been connecting families with essential household and lifestyle products,” said Sharon Vinderine, chief executive officer and founder of Parent Tested Parent Approved. “As a pioneer in all-natural meat, it was only fitting that Coleman Natural be the first meat brand to earn our seal of approval. Families need to be confident in the foods they are serving their families. This bacon fits the bill.”
An independent research study showed 86% of consumers said the PTPA Seal of Approval increased their likelihood of purchase and 73% said it reinforced brand loyalty. Coleman Natural will be featuring the seal on all digital channels, e-commerce and click-to-cart assets.
“Since my dad started selling all-natural meat we’ve been on a mission to get better meat on the tables for more families across the country,” said Mel Coleman, Jr., fifth generation of the founding Coleman family. “This award is just another stepping stone to making that goal a reality. I’m proud of the work my family has done to feed families better and appreciate the moms and dads that took the time to give us the important feedback we need to continue to grow.”