DAKOTA DUNES, SD. – Tyson Foods and Dickey’s Barbecue Pit have teamed up to create a cook-in-bag rib product to meet the continued growing consumer demand for function and convenience. The new product line feature’s Dickey’s three most popular flavor profiles and is the restaurant chain’s first fresh meats partnership and is expected to be available for retailers in early 2022.
“With this new product, we’re focused on bringing the exceptional quality and flavor of the Dickey’s Barbecue dine-in eating experience to the comfort and convenience of consumers’ homes,” said Kent Harrison, vice president of marketing and premium programs, Tyson Foods, Fresh Meats. “We’ve worked closely with the foodservice team at Dickey’s Barbecue Pit and recognize the successful brand they’ve built in their restaurants. Through that relationship we identified an opportunity to bring some innovative products to the retail space for consumers to enjoy.”
The three flavors include: Original Secret Recipe, Signature Sweet and Sizzlin’ Spice. The oven-safe bag ensures ribs can be ready in 90 minutes without any prep and no mess.
“We’ve seen great success in markets across the United States since we entered the retail space in 2015, and we’re extremely excited about our first fresh meats product line,” said Laura Rea Dickey, chief executive officer of Dickey’s Barbecue Restaurants Inc. “Tyson is an invaluable partner, and we can’t wait for consumers to experience this product.”