Size matters, especially when it comes to charcoal chimneys. Many a grillin’ fool has been frustrated by the too-small chimney – a chimney full of charcoal but not enough charcoal to fill the grill. But BBQ Dragon has solved the billowing problem with the “Chimney of Insanity XL.”
Regular charcoal chimneys pale in comparison to the fire-starting behemoth, according to BBQ Dragon. The Chimney of Insanity XL includes a patented “side port” which enables the chimney to accommodate the company’s fan to pull in fresh air as charcoal burns, enabling faster start times.
“The Chimney of Insanity XL is 15% larger than the largest competitor,” said George Prior, BBQ Dragon’s head of product development. “Our regular sized Chimney of Insanity is a great product because of the patented side port, but many, many customers requested a larger size. And we thought that if we were going to make it a little bigger, we may as well make it a lot bigger.”
Church’s Texas Chicken in Mexico
Ciudad del Carmen, Campeche, celebrated the opening of the 100th location of Church’s Texas Chicken in Mexico. The restaurant showcases the concept’s latest updates, technology and brand design improvements.
The new free-standing restaurant spans more than 6,300 square feet and reflects a Texas-inspired architectural style. The design includes a contemporary dining room, and the restaurant includes state-of-the-art technologies for online ordering and Church’s To Go.
“Church’s has become a favorite brand in Mexico. We are honored to bring its high-quality products and services to more communities,” said Jorge Hernández Villanueva, chief executive officer of franchise partner Grupo GES. “Over the years, the Church’s development team has provided us with comprehensive support and has kept us on the path to success through our partnership.”
“With rapidly rising COVID-19 case counts of contagious, dangerous variants leading to increasing rates of severe illness and hospitalization among the US unvaccinated population, this is the right time to take the next step to ensure a fully vaccinated workforce.”
– Claudia Coplein, MD, chief medical officer for Tyson Foods on the company’s decision to require its US-based workers to be fully vaccinated.
No pain to drain
StarKist Co. announced StarKist Premium White Chicken, its first fully cooked, no-draining required premium chicken in a single-serve pouch. Each single-serve pouch contains 15 grams of lean protein and is 80 calories. The product retails for $1.99 per pouch.
“With our new StarKist Premium White Chicken Pouches you just tear, add and go,” said Andy Mecs, vice president of Marketing & Innovation at StarKist. “This is the first no-drain chicken product of its kind and now consumers can enjoy chicken how and where they want. Whether they’re eating it straight out of the pouch or adding it to their favorite chicken recipes to save time, we’re excited to see how consumers use this product in their everyday lives.”
To support the product, the company launched a fully integrated marketing campaign featuring a TV commercial, print ads, digital media, social media promotions, a sweepstakes, influencer campaigns and a partnership with Hungry Girl, which is an online resource for healthy recipes and low-calorie foods.