BATTLE CREEK, MICH. – Incogmeato by MorningStar Farms has been named the first-ever official plant-based protein of the National Football League’s San Francisco 49ers and Levi's Stadium. From burgers to brats and sausages, fans can find these plant-based proteins throughout the stadium on the member-inclusive menu and at the Incogmeato kiosk in the Zenni Zone on the upper concourse of the 49ers home field.
“We are proud to be the official plant-based protein of the San Francisco 49ers and Levi's Stadium,” said Heidi Ray, marketing director, Plant-Based Protein Category of Kellogg Co. “What you eat on game day is almost as important as the action on the field, so that's why our partnership is key to delivering what flexitarian 49ers fans want: all of the flavor with none of the meat. Ensuring plant-based protein is accessible is an important initiative for us, so we are thrilled to be partnering with the 49ers and Feeding America this season.”
In addition to bringing plant-based protein to the menu at Levi’s Stadium, Incogmeato and MorningStar Farms are also continuing their commitment to making plant-based protein more accessible to all with this partnership. The companies, the 49ers and Feeding America are helping food banks alleviate their protein shortages. For every field goal the 49ers score, the brands will donate 30,000 Incogmeato Chik'n Tenders — up to 1 million tenders — to Feeding America food banks in the Bay Area.
“We are always looking for ways to bring our fans, our community and a premium food experience together,” said Kevin Hilton, 49ers vice president of Corporate Partnerships. “That's why partnering with Incogmeato and MorningStar Farms is a touchdown for not only our fans craving a delicious alternative to meat, but for those facing food insecurities in our region.”