SAN BERNARDINO, CALIF. — Meat snack maker Country Archer Provisions is pushing into the plant-based category with a new line of Plant-Based Jerky.
The meatless snacks are made with whole slices of King Oyster mushrooms that have fibers with a similar look, tear and chew to traditional jerky, Country Archer said. Certified soy- and gluten-free, the Plant-Based Jerky contains 3 grams of fiber per serving and comes in three flavors: spiced bacon, barbecue and teriyaki.
The spiced bacon jerky is seasoned with natural hickory smoke, black pepper and a blend of spices.
The barbecue flavor features a smoky barbecue flavor with a touch of sweetness.
The teriyaki variety is made with a blend of garlic, pineapple and ginger.
“Throughout the last 10 years that we have been crafting jerky, we’ve stayed committed to using only high-quality, responsibly sourced, real ingredients,” said Eugene Kang, co-founder and chief executive officer of Country Archer Provisions. “We take all feedback from consumers, customers and our partners into account, focusing on our pillars and how we can make the world a better place through the food we eat. These principles run through our veins. In every new product launch, we look to bring something better in terms of taste, ingredients, and environmental impact than the current competitive offering. This started with our grass-fed and -finished beef snacks, so our newest innovation, Plant-Based Jerky, builds on this even further. The new line continues our commitment to crafting real food to craft a better world, delivering a snack for flexitarians, curious carnivores and omnivores, meeting at the intersection of taste and real ingredients.”
Country Archer’s Plant-Based Jerky was created in partnership with executive chef and author Will Horowitz, who previously was owner of Duck’s Eatery and co-owner of Harry & Ida’s in New York. Horowitz previously collaborated with Country Archer in 2020 to develop its Zero Sugar Beef Jerky Line.
“Our philosophy for creating a fantastic plant-based jerky was to take beautiful ingredients, like King Oyster mushrooms, and treat them like we would meat,” Horowitz said. “We wanted to let the mushroom shine in terms of flavor and texture — have a chew like traditional jerky but be naturally savory, too — without manipulating the integrity of the vegetable. With our commitment to only using whole King Oyster mushrooms and focusing on natural ingredients, we knew we could create a super clean ingredient jerky that truly delivered on taste. The recipes we created are like nothing on the market, and we’re confident jerky lovers everywhere will agree.”
Country Archer’s Plant-Based Jerky retails for $7.99 per 2-oz bag and is available on the company’s website, Amazon and at Sprouts stores. The jerky will roll out to Whole Foods Market locations nationwide in October.