BOISE, IDAHO — Albertsons Cos. has set out to reintroduce themselves to shoppers with three new innovations: the launch of the free Deals & Delivery app, the new “Albertsons for U” shopper loyalty program and FreshPass, and an exclusive unlimited grocery delivery service with member-only perks. 

“We have been working hard to revolutionize Albertsons Cos.’ digital offerings and enhance all aspects of the food experience and journey,” said Chris Rupp, executive vice president and chief customer and digital officer. “We have been in lock-step with our customers and today’s launch exemplifies our commitment to innovation and customer service, meeting shoppers where they want to shop whether that be in store, curbside, or at home.” 

The new Deals & Delivery app combines Albertsons Cos.’ two most used services allowing customers to shop, save and redeem rewards from the comfort of home or while shopping in-store. The new app integrates both the “Albertsons for U” loyalty program and the FreshPass subscription service program. Shoppers can download by store name across Albertsons’ 20-plus banners, including Safeway, Albertsons, VONS and Jewel-Osco. 

Shoppers with the Deals & Delivery app will benefit from an integrated in-store experience. Smart features include a digital wallet and app coupon integration, list builders and a convenient pay-from-app feature. 

To find the app, shoppers can search their local Albertsons Cos. store in the Apple App Store or Google Play Store and download today. 

The retailer’s new loyalty program includes new personalized deals, rewards and perks. 

Membership is free, and new members immediately earn $5 off their next in-store or online purchase of $25 or more off qualifying items. After that, members earn points on nearly every dollar spent and points can be redeemed on groceries and gas. Perks include personalized deals, a free item every month, a special birthday treat and more. 

Meanwhile, FreshPass, is an optional subscription service available for $99 a year (or $12.99 per month) and offers unlimited free delivery on orders $30 or more, and in select markets, free 2-hour grocery delivery and Drive Up & Go shopping experiences.  

Albertsons Cos. is offering a free 30-day trial to try the program and numerous perks for subscribers, including 5% off O Organics and Open Nature products. Subscribers will also enjoy rewards that do not expire and exclusive culinary and wine experiences.