KANSAS CITY, MO. – July, the month that features National Hot Dog Month and Day, is the perfect time to catch up with some familiar voices in the beef and frank industry. This week’s MEAT+POULTRY Podcast hosted Eric Mittenthal, president of the National Hot Dog & Sausage Council and the vice president of sustainability at the North American Meat Institute (NAMI).
The conversation starts with Mittenthal discussing how the organization plans to celebrate hot dog season at the time when it usually hosts the Annual Hot Dog Lunch in Washington, DC.
Mittenthal also shares stories from NAMI’s hot dog ambassadorship program and how the organization is promoting meat throughout the summer, including utilizing more social media posts, including on Tik Tok, to share their messages with a younger audience.
Later, he discusses how hot dogs and other meats have retained their spots as comfort foods over the last year.
Finally, Mittenthal mentions NAMI’s new sustainability framework for continuous improvement in the industry. More information about the inititiave can be found at theproteinpact.org.