ROSEMONT, ILL. – US Foods Holding Corp. announced on June 28 it would be launching a line of steaks featuring its new Tender by Design freezing process. With this new process, the supplier is able to make beef products available year-round, locking in the beef when the climate and feed conditions are the best.
The beef product is aged to optimize texture and overall quality. After the aging process, items are then individually vacuum-packed to allow operators to use only as much as they need at the time. US Foods said its proprietary freezing process locks in tenderness. Operators can thaw product as needed to align with customer traffic, which will result in better inventory control.
The company’s well-known Stock Yards brand will feature Tender by Design. The launch includes 6-, 8- and 10-oz half-faced, center-cut, Choice top sirloin steaks and an 8-oz baseball cut choice top sirloin steak.
“Unpredictability is a major challenge in the beef industry, and this is especially true in today’s market. Variance in the quality of beef driven by the time of year and pricing fluctuations hurt the bottom line and create unwanted pressures as operators aim to deliver consistent, high-quality steak offerings that attract and retain diners,” said David Poe, senior vice president, category management, US Foods. “With the launch of Tender by Design, US Foods solves these pain points with an exclusive process that brings tender, high-quality and competitively priced steaks to operators across the country year-round.”
Restaurateurs can find out more information about the program at www.usfoods.com/tenderbydesign. On the website, potential customers can see the process and products and see customer testimonials. An augmented reality experience is also available where people can virtually step inside a kitchen to see how Tender by Design is helping other US Foods customers.