COLUMBUS, OHIO – White Castle is releasing a collection of co-branded merchandise in celebration of the slider specialist’s 100th anniversary. White Castle has collaborated with TELFAR, a New York City design house, to create several versions of its uniforms and a special collection to commemorate its 100th year in business. New collaborations feature PUMA, Funko, DGK and others.
“We’re taking our brand partnerships to the next level with these and other activations,” said Lynn Blashford, chief marketing officer at White Castle. “What better way to launch our second century in business than by feeding the souls of new and existing cravers with distinctive new merchandise?”
PUMA created a collection of sneakers and clothing honoring White Castle. The PUMA x White Castle collection features the classic PUMA Suede and the Future Rider footwear styles. The White Castle collection also includes a hoodie, shorts, and various co-branded graphic T-shirts and will launch June 25 at PUMA.com, at PUMA's flagship store in New York City, and in-store and online at the Foot Locker family of stores (Foot Locker, Champs, Footaction and Eastbay). An additional PUMA x White Castle collection will be released this fall, the company said.
White Castle also partnered with Funko to create a vinyl figurine of a Slider in the classic White Castle box called “Pop! White Castle Slider.” The White Castle Slider figurine is part of Funko’s “Foodies” line, which features other popular food brands.
“Their products really tap into the essence of White Castle,” Blashford said. “We’re such a one-a-kind American brand, and thanks to these new partnerships, our Cravers can engage with our brand in one-of-a-kind ways.”