MIAMI – Popeyes Chicken unveiled the chain’s first-ever loyalty program, Popeyes Rewards. The new program promotes the restaurant’s roots in southern hospitality and strives to make its guests feel like family. The “Popeyes Rewards” program provides members exclusive access to deals, celebrations, member experiences, swag, the chance to earn and redeem points for some of their favorite menu items, and more.
In celebration of the new rewards launch Popeyes is offering a special “Welcome to the Popeyes Fam” Meal available for loyalty members on the Popeyes App or online only.
Popeyes designed the program to reward members with incentives like 10 points for every dollar spent online or on the app, happy hour with $1 regular size sides, bonus points on combos and family meals, extra rewards with personalized challenges and other exclusive benefits.
“We have been humbled to see our fans express their loyalty for our brand time and time again,” said Bruno Cardinali, Popeyes chief marketing officer. “Our goal has been to create a perfect loyalty program that matches and rewards their unparalleled enthusiasm.”