NEW YORK – Schaller & Weber, a butcher shop and purveyor of German and Northern European specialty foods, unveiled a new brand identity and package design ahead of the launch of several new offerings.
The new branding features a more contemporary aesthetic to match the exciting growth that Schaller & Weber continues to see as consumers reach for high-quality meats and charcuterie. Along with the new branding, Schaller & Weber will debut a line of grab-and-go snack trays featuring a Beef & Butterkäse option, grab-and-go antibiotic-free (ABF) sliced deli meats, and new ABF sausage offerings.
The refreshed Schaller & Weber branding showcases a brighter, more premium look with images and information that highlight the German and Northern European heritage and long-standing history that the world-class butchers have represented for over 85 years.
“Our new brand identity speaks to both our legacy – with subtle nods to some of our past branding – while looking distinctly more premium and cleaner,” said Jeremy Schaller, third-generation owner and operator of Schaller & Weber.
Over the course of 2021 all Schaller & Weber products will be updated with the new branding. New and rebranded products will focus on sourcing humanely raised, ABF meats, along with updated formulations without artificial ingredients. Shoppers can expect to find updated versions of their favorite sausages, deli meats, specialty items and pates before the end of the year.
The new on-the-go trays will feature German and European meats – pre-sliced – offering consumers the distinct flavors that come from hardwood smoke, as well as adding a beef option.