KANSAS CITY, MO. — Many conferences and conventions lost a year at the beginning of the COVID-19 pandemic but very few lost two. However, that was the case for the World Pork Expo. After shutting its doors in 2019 due to concerns about African swine fever in Asia, and then canceling its 2020 event due to the pandemic, the World Pork Expo is now set to hold its event, in person, from June 9 to 11 at the Iowa State Fairgrounds in Des Moines.
The event, sponsored by the National Pork Producers Council (NPPC), will consist of a trade show, educational seminars, industry updates and opportunities for networking.
The guest on this week’s MEAT+POULTRY podcast is Doug Fricke, director of trade show marketing at the NPPC and the World Pork Expo.
Fricke described the steps that World Pork Expo organizers took to get the in-person event off the ground and how new Centers for Disease Control and Prevention (CDC) guidelines were implemented to ensure the safety of all attendees and participants.
He also outlined how international companies, many of which are still deciding on whether or not to travel, will be able to interact with and participate in the World Pork Expo.
Fricke also explained how he handled the last two years of preparing for events and how COVID-19 will affect trade shows going forward.