ATLANTA – World Select Cuts LLC has announced the launch of Aussie Select – its line of hand-crafted, premium deli meats featuring free-range, pasture-raised Australian lamb. The products are ready to slice and ready to eat.
“Our artisan butchers draw on centuries of tradition and expert craftsmanship to produce specialty meats that command attention for being decidedly different and noticeably better,” the company said. “With lamb making a strong showing on menus nationwide and becoming a more familiar protein in American homes, it’s an optimal time to source a premium deli meat featuring all-natural Aussie lamb.”
The Aussie Select deli line includes three flavors:
- Agave Rosemary Lamb Ham: 100% pure agave syrup and fragrant fresh rosemary with subtle notes of nutmeg, fennel and garlic.
- Lamb Pastrami: Seasoned with traditional deli flavors like coarse ground black pepper, coriander and brown sugar, then smoked with hickory and mesquite, yielding a pleasant peppercorn bite with a tender texture.
- Tikka Masala Lamb Ham: Warm toasted flavors of classic Indian Masala spices, balancing cumin, cardamom, coriander, cinnamon, cloves and nutmegs in a robust rub.
The products are available fully cooked in 3-lb, ready to slice or pre-sliced portions.
According to World Select Cuts, only 27% of consumers eat lamb once a month or more. However, when surveyed 87% of consumers said they “probably would buy” the ready-to-eat lamb product and 39% of those surveyed said they “definitely would buy” the product.
Aussie Select is currently the only ready-to-eat lamb on the retail market. The company also has plans to launch the products to the foodservice market.