CHICAGO – Greenleaf Foods SPC announced April 6 the expansion of its plant-based brands, Lightlife and Field Roast. Whole Foods Market will be the first retailer to sell to sell the Field Roast Signature Stadium Dog, Lightlife Plant-Based Italian Sausages and Plant-Based Breakfast Patties in all regions nationwide.
“Whole Foods is known for its commitment to quality, wellness and sustainability, which closely aligns with our portfolio, so we’re incredibly excited and proud to grow our partnership,” said Dan Curtin, president of Greenleaf Foods. “Our expansion with Whole Foods furthers Greenleaf Foods’ goal of making plant-based food widely accessible across the country.”
Greenleaf makes the Field Roast Signature Stadium Dog with pea protein, rather than soy, and double smokes it using maple wood chips. It will be sold in a six-link pack in the plant-based section of all Whole Foods Market locations, alongside Lightlife Plant-Based Sausages and Plant-Based Breakfast Patties, also debuting at the retailer this month. Whole Foods already carries nearly 20 Field Roast and Lightlife items.
The Field Roast Signature Stadium Dog recently debuted at Wienerschnitzel and on Chef Roy Choi’s Los Angeles-based Kogi Trucks.